Once used for just carrying ID, lanyard keychains are now something everyday people use outside of the office and events. They help manage the essentials − keys, a badge or USB drive − while adding a bit of flair to everyday activities.
They are simple and that’s the beauty of them. No more rummaging through bags or pockets for keys or ID. All becomes accessible and visible, because with a lanyard. It’s part comfort, part function and the ideal pick for anyone on the go − professionals, students, and travelers included.
Durability is a bonus. Constructed out of durable materials such as nylon and polyester, these key chains can withstand everyday use while keeping their fresh look for months or years.
Where Function Meets Fashion
A plain old bill paying tool became a hot statement accessory. Today’s lanyard keychain has plenty of designs, colors, and textures people can use without being too extra.
They’re typically personalized with slogans or logos by brands for identification and promotion. At the same time, people select patterns for their lifestyle − minimal and streamlined for corporate users; colorful and bold for creatives.
They’re extremely versatile and people tend to appreciate clothes that can be dressed up or down:
- Corporate gift and employee branding
- Student IDs and event passes
- Must have travel or statement accessory pieces
It’s like carrying a little story about who you are and how you walk through your life.
Smart Branding for Businesses
Apart from providing a personal touch, lanyard keychains are also great promotional items for companies. Custom printing allows companies to print their logos, taglines or event names on the straps so they’re visible no matter where the wearers go.
Unlike throwaway promotional stuff, lanyards are a long-term value item. That’s because the people wearing them on a daily basis take the brand message with them − making an innocuous accessory into a kind of subtle advertising channel. It’s cheap, practical, and great for professional visibility.
They also build confidence and collaboration in places of business or gatherings (such as a retreat, seminar, etc.); since coordinated lanyard color represents solidarity and team organization − in other words high usage by any company that has a strong brand presence.
See also: Smart Tips to Grow Your Business Online and Stand Out Online
The Secret Lives of Objects: Design and Desire
The great thing about lanyard keychains is that they match any lifestyle with a unique ease. They’re not showy or needy, but what they do is simplify routines and effortlessly get things organized instead.
Their virtues are practicality in something that looks nice, a hard-to-find combination that makes them stylish and functional. Whether clipped to a house key, an office badge, or a digital device, they serve as little reminders that occasionally all are in need of is the most elegant form of design: practicality.
In a fast-paced world, it’s tools like these that help us to stop spinning for a second, get organized and stay connected.
